基本功培訓內容
一、POP檢查部分
1、商品貨價卡放置的基本要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment左下端:貨價卡放置在商品的左下端(不是左下邊).
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment放到底:貨價卡放置到壓克力條的最底部.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment肩并肩:貨架卡與箭頭/號碼牌間不可存在空隙或重疊.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment點頭看:貨架卡在放置時要上下垂直,不可忽左忽右.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment要少用:貨架卡每個層板陳列時盡量不要超過6張(21CM)
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment別用錯:貨架卡的使用要注意單白雙黃的檔期規定。
2、吊掛A3POP檢查的注意事項
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP吊掛不可傾斜;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP使用標準長度鋼絲繩,距地高度一致;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP表面潔凈沒有污漬，無折痕。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP正面朝向主通道方向且吊掛方向一致;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP內芯放置時不可露黃紙邊和露“白臉”;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP在顧客看得到的地方一定要雙面打印價格;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP的菱形鉤在使用時方向一致;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP在使用漁線吊掛時,漁線不可“留尾巴”;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentA3POP在列印內容時應優先采用單商品橫打式樣.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP內容與實際商品相符(品名/單位/產地/包裝);
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment促銷POP必須按公司要求列印促銷期間和原價，且原價必須打叉。
3、A4POP的放置注意事項
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment放置促銷POP時使用透明A4框;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment放置其它內容(敬告啟事)使用白色A4框;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentA4POP框底部配合兩個磁鐵使用;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment2個磁鐵的放置要“與肩同寬”,即磁鐵對齊框的兩邊;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment決不允許僅使用一個磁鐵固定A4POP框；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment配有白色底盤的A4POP框為專柜使用，不可隨意亂用；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment不可將A4POP內芯直接放置在A4框內.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment A4框必須豎立放置,不可橫向放置.
4、端架上如何使用A3POP和貨架卡
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment每個2.4米的端架配備一個A3POP；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment突出的端架POP與主通道垂直，只準采用A3單商品橫打；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment凹進去的端架POP與主通道平行，可選擇單打或雙打POP；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment端架除POP和貨架卡外不再放置其它促銷標示;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment端架貨架卡必須使用促銷貨架卡(單白雙黃);
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment端架貨架卡放置標準是“黃金視線放一層,一左一中要均衡”;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment黃金視線指70CM-140CM之間的陳列位置;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment一左一中指除大家電外,無論端架上陳列1種或是2種促銷商品,都要放置2張貨架卡,左端一張,中間一張.
5、搖搖牌使用要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment不同陳列器材使用不同的搖搖牌支架；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment三種支架不可混用(前擋網用/平層板和斜口籠用/網層板用)；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment螺絲要交叉固定,不可只固定在支架的前半部或后半部；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment支架要清潔，不可有膠漬；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment(搖搖牌)“牌在支架在，牌走支架拆”’;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment搖搖牌放置在箭頭上面,支架左端對齊箭頭標左端。
6、小圓牌使用要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment可與搖搖牌替代使用,但使用時應優先選用搖搖牌;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment有箭頭的壓箭頭，沒箭頭的壓條碼；
思考：為什么優先考慮使用搖搖牌？
答案：因為搖搖牌上可以為顧客提供更多的商品信息。
7、營業期間如何更換POP系統
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment營業期間所有POP標示不允許空白；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment因為促銷商品缺貨必需更換時注意流程 :
打印新品POP-拉貨至賣場-先撤下原商品- 再撤原商品POP-再將新POP放置好-最后更換新品到堆頭。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment更換POP時不可用手硬拽POP的一角，避免POP日久傾斜。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment使用人字梯要雙人使用注意安全；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment更換下來的POP如果只使用了單面，注意不要折疊，留用.
8、爆炸標的使用
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment只用在促銷商品的堆頭上;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment爆炸標右上角必須粘貼過塑的促銷貨架卡；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment根據促銷堆頭大小選擇爆炸標；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment爆炸標的粘貼不可過于死板，要錯落有致；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment有脫膠，破損，褶皺的及時更換。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment爆炸標必須豎立粘貼在商品上，不可平放在堆頭上。
9、號碼牌，功能卡的使用
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment號碼牌貼于商品的左上角（個別分類另有規定）；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment號碼牌數字按順序排列，不要混亂；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment號碼牌數字不要過多，控制在20號以內；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment號碼牌放置在貨架卡后面，按貨架卡放置要求做；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment壓克力功能卡放置在商品的左端，左側邊緣與紅箭頭左側對齊；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment紙制功能卡放置在貨架卡后面，順序為箭頭-貨架卡-功能卡-號碼牌。
10、云朵牌的使用時機
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment云朵牌用于電器課時只是用來標示買贈商品的贈品;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment云朵牌用于服飾課時僅用來標示服飾樣品面料,規格,品名,價格等內容.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment其他各課非必要原因不可使用云朵牌.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment云朵牌書寫必須由美工按規范字體及規定美工筆書寫,不可由他人代寫或隨意更換字體.
11、招手旗的規定
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment一個貨架上應該有一面招手旗；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment招手旗的正面朝向主通道，與主通道平行；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment招手旗應該與搖搖牌或是小圓牌向對應,即有招手旗一定配有搖搖牌或小圓牌;
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment每個通道放置的招手旗不得少于5面；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment一個貨架上有幾個促銷商品的選價格低的放招手旗.
二 二、排面維護,補貨與倉庫整理
1、排面的標準是什么？
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment整齊 上下垂直，價卡垂直，前后沖齊，壓第一孔陳列；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment清潔 商品清潔，貨架清潔，沒有膠帶印記
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment飽滿 滿排面，缺貨少，不露背板，天空線合理。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment美觀 正面朝外，沒有破包，配件不齊全，凹罐商品存在。
2、商品陳列的基本原則
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment按大中小分類
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment品牌(雜貨商品，百貨部分商品)
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment價格帶：沿通道方向由低到高陳列。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment垂直陳列
3、排面陳列要做到
使顧客 看得到:價格清楚,分類清晰.
拿得到:陳列位置合理,隨手可得.
買得到:可正常銷售,無錯標漏標,包裝破損,配件不全,標價不清的現象.
4、吊掛商品的陳列要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment滿鉤陳列:飽滿陳列的要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment自然下垂:不因陳列過多而破壞美觀.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment間距緊湊:正面陳列,不相互遮擋傾軋.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment層距合理:不高不低,不露背板.
5、大拇指商品的陳列要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment每個大拇指商品要放置一個大拇指牌；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment大拇指商品多層陳列的在黃金視線放置一個大拇指牌；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment在最底層陳列的要配以大拇指地貼；（地貼的貼法）
貼在離排面最近的一整塊瓷磚上，地貼箭頭指向貨架卡的紅箭頭。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment大拇指商品陳列在每個小分類的最前邊。
6、如何做到垂直陳列
以左為準：陳列商品時以貨架的左端為起點；
不要跨背：盡量減少跨背陳列的商品；
寧松勿緊：商品不要互相遮擋，展示商品全部外觀
寬處找齊：（不規則商品）陳列時通過適當加大面寬來使商品垂直。
7、定時補貨與定點補貨
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment導購來賣場的目的是通過銷售商品服務顧客；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment導購的工作地點主要是賣場，不是倉庫。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment排面缺貨不是缺誰補誰；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment排定重點時段-定時補貨
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment劃分責任區域-定點補貨
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment提高一次補貨的效率（品項數，數量）
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment不需要補貨時注意排面維護。
8、補貨工具的使用方式
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment手推車是顧客使用的—減少使用手推車
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment注意自己使用手推車的形象—雙手扶車,上身不彎曲,不要趴在車上.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment體積大商品補貨不要用手推車；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment拖板車使用的“停車落鎖，橫平豎直”要求
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment停車落鎖:拖板車補貨時,要注意停車后立刻把拖板車液壓瀉掉(停車),并把拖板車車把打橫(落鎖),這樣可以保證拖板車停靠穩當.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment橫平豎直:拖板車要順通道方向停放在走道中間,并使棧板的邊緣與地磚線對齊.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment快速停住拖板車的方式—拖板車行進當中如遇緊急情況需停車時,應將拖板車車把快速打橫.
9、補貨的順序和流程是怎樣的？
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment補貨順序:先補促銷區—再補端架—最后補正常排面
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment補貨三不落 : 商品，紙板箱，垃圾補貨過程中不落地
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment補貨流程: 找（貨）—補（貨）—整（理）--清（潔）
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment找貨: 排面缺貨時(排面商品不足3排視為缺貨),用RF掃描該商品條碼,確認該商品是否還有庫存,如果有,抄下貨號或條碼,至后倉相應的庫存區找到該商品.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment補貨:找到商品后,將商品放到手推車或拖板車上,拉倒賣場送貨,大件商品不可用手抱著補貨;補貨過程中要遵守補貨順序,先進先出,三不落地等補貨要求.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment整理:補貨后,要隨手整理紙箱,垃圾等廢物,并將排面上的破損,污損,配件不齊的商品一起收好送到后倉.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment清潔:補貨過程中,要注意商品的清潔及貨架的清潔,隨手清潔貨架和商品.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment先進先出的補貨:商品往左移—新商品補進去—左邊的商品拉排面的同時檢查保質期.
10、倉庫整理的基本要求和方法
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment基本要求:進得來,出得去,看得見,拿得著
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment按部門，課別，分類存放；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment上輕下重，上小下大；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment減少半箱貨，及時封箱；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment破包區單獨規劃并按時整理；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment庫存單填寫清楚，粘貼牢固,貼于庫存箱的左下角；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment棧板堆放商品要交叉疊放，高度不超過1.4米，用捆扎帶固定。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment棧板定期拉出來清理下面的散包商品和垃圾。
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment重架下的棧板外緣要放置在一條線上.
11、開業前要做衛生的三個區域
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment端架
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment促銷桶，臺，紅色棧板（邊緣縫隙要用牙刷清潔徹底）；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #commentPOP系統（表面沒有污漬，折痕）
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment正常貨架定期循環做深度清潔.
12、破包商品的處理原則；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment自己不買的商品不要出清(品質問題)；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment自己不接受的價格不要出清(出清價格問題)；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment出清商品≠垃圾商品(賣相問題)
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment確定出清商品的時間，地點，方式。
10、條形碼，貨號，店內碼的使用
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment條形碼和貨號的對應關系:一個貨號可以對應10個條碼；一個條碼只能對應一個貨號.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment店內碼的組成方式:2+貨號6位+識別碼1位
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment如何破壞條形碼:順條型碼方向將條碼的線條破壞,條碼即可作廢.
11、賣場買贈商品的標示方式
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment賣場促銷活動包括 試吃，試飲，試用，演示，互動，參與，體驗，抽獎，買贈。（你能理解多少？）
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment贈品分為賣場捆贈或場外贈送（贈品區或廠商臨時柜臺）
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment標示方法包括A3POP配合贈品說明夾；
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment好消息買贈搖搖牌,當促銷商品在排面陳列一層時,搖搖牌放在商品排面的左邊,好消息搖搖牌距離促銷搖搖牌20CM以上放置;如陳列多層,促銷搖搖牌陳列在上面一層,好消息搖搖牌陳列在促銷搖搖牌正下方.
Element not supported - Type: 8 Name: #commentØ Element not supported - Type: 8 Name: #comment無論好消息A4框/贈品說明夾/好消息搖搖牌,在打印內容時不可超過2買2贈,即只可打印2條買贈消息,以免字體過小,使顧客不易看到.
